Mixpanel Gets $1.25m to Fund Recruitment Drive

US-based web site analytics specialist Mixpanel has raised $1.25m from new investors, and plans to use the money to hire more engineers.

San Francisco-based Mixpanel was launched in 2009 by Arizona State University graduates Suhail Doshi and Tim Trefren, with $15k in seed funding from start-up investor Y Combinator.

Their platform allows customers to track in real time how users interact with web sites, social media games and apps, including user events such as buying virtual goods in a Facebook game.

Early last year, the firm raised a further $500k from PayPal co-founder Max Levchin and Bebo co-founder Michael Birch. Its latest investment has been led by Sequoia Capital and Keith Rabois, COO at mobile payments firm Square.

Doshi (pictured) says the funding will be used toward expanding the engineering team and to make their work environment 'the best place for engineers'.

Web site: www.mixpanel.com .