| |
Lightspeed Launches Custom Panels and Communities Offer
Lightspeed Research has unveiled a new custom panels and communities offering, Lightspeed Engage, which promises to give clients 'access to relevant consumer insights wherever, whenever and however they need them.'
Engage will custom build panels to matches clients' requirements using segment, gender, age, geography and income variables and coverage of the Americas, Europe and Asia Pacific. It will also build communities - either standalone or as a subset of a larger panel - for use throughout the research cycle, from early stage exploration to line extensions and promotional evaluations. Expert community managers will encourage dialogue and creativity by 'seeding' and probing conversations.
Key features include access to consumers across 25 countries; 'industry-leading [panellist] retention and loyalty'; innovative online and mobile survey techniques including interactive click maps, page turners, highlighters and heat-map reporting; in-depth analytics and reporting with 'deep ethnographic analysis'; and 'unmatched' quality control of recruitment.
SVP, Custom Panels Leslie Warshaw says the package offers 'at-the-ready panels and/or fully engaged communities comprised of high-quality panelists and/or community members that can be quickly activated and mobilized for product development, ad concept testing, message testing and much more.'
Lightspeed is part of Kantar within WPP and is online at www.lightspeedresearch.com .
|
