Compete Moves to Europe with London Launch

Kantar Media has announced the European launch of its online behavioural measurement firm Compete, with the opening of a new office in London.

Compete was established in the US in 2000, and acquired by TNS (now part of Kantar) in 2008. The firm provides a broad spectrum of digital marketing solutions, including audience insight, media planning, competitive intelligence, path-to-purchase tracking, marketing and online channel effectiveness.

Last November, Compete launched a platform giving users unlimited access to detailed traffic, audience and engagement metrics covering the top one million web sites.

Compete's European team will serve UK clients in the retail & FMCG, technology, entertainment, telecom and travel sectors, as well as media companies and ad agencies. Clients in France will be able to access Compete's services later this year, and other markets will follow.

'We are extremely excited to build on our success in the US, and offer European companies access to our comprehensive digital insights,' said Scott Ernst, President of Compete.

Web site: www.kantarmedia.compete.com .