Research Now Launches Full-Featured Survey App

Research Now, which owns the Valued Opinions panel, has rolled out its 'Valued Opinions Mobile' app in Australia, which it claims is the first smartphone app with full survey functionality.

Valued Opinions is a reward-based consumer research panel. The app can be used to gather responses to a range of research requirements in real time, and its full survey functionality enables users to target hard-to-reach segments such as younger audiences and those respondents without Internet connections who live in remote parts of Australia.

Members simply click on the survey they would like to complete and it downloads to their phone, along with any images cached on the device. They can then answer the survey questions in one session or choose to pause during a survey and continue at a later time.

Thomas Lapperger, VP of Panel Marketing and CRM at Valued Opinions, comments: 'The Valued Opinions Mobile app allows our members to stay in touch with the Valued Opinions community wherever they happen to be. Members sharing their opinions with us and being rewarded for their time are key ingredients to the success of Valued Opinions.'

The app is free to download via iTunes or the Android Marketplace.

Web site: www.valuedopinions.co.uk .