Polk Appoints Auto Forecasting Leader

Auto research specialist R. L. Polk & Co has appointed Anthony Pratt as Director of Forecasting, Americas, responsible for showcasing, selling and delivering forecasting products, services and business intelligence across the US marketplace.

Polk collects and interprets global auto data, and consults on market understanding and business development in the sector.

Pratt joins with almost 20 years' auto industry experience. Most recently, he led PricewaterhouseCoopers' Autofacts division in Detroit, and prior to this he spent nearly three years at JD Power and Associates as Senior Manager, in charge of the firm's powertrain-related products, including its hybrid electric vehicle sales forecast. Earlier in his career, he held senior marketing management roles at automotive suppliers Takata, Federal Mogul, NSK and Freudenberg. He currently serves as VP of the Society of Automotive Analysts.

In his new role, Pratt will be based in Southfield, Michigan and work closely with Polk's global forecasting group in Essen, Germany.

'Anthony's industry experience and breadth of knowledge of the OEM and supplier segments will bring significant value to Polk's forecasting business and to our customers moving forward,' states Kendra Rawls, SVP, Global Sales and Marketing. 'We're pleased to welcome him to the Polk team.'

Web site: www.polk.com .