Zpryme Opens China Insights Practice

US-based agency Zpryme Research & Consulting has opened a China Insights Practice, a market research division focused on the Chinese consumer and business market.

Austin, Texas-based Zpryme offers both insights for business and consumer markets through a range of reports and advisory services. Its offer includes in-depth interviews and focus groups, survey and custom research, and feasibility studies, as well as a range of other ad hoc solutions, and econometric modeling.

The firm's new China Insights Practice has been set up to help organizations understand their business environment, engage consumers and take action across the Chinese economy.

Jason Rodriguez, CEO and Director of Research at Zpryme, says China is on every industry's target list for expansion. 'Such growth is affording the opportunity for more urban and rural Chinese consumers to explore brands such as Apple and BMW, as well as companies such as Nissan to enter and more importantly 'stay' in the burgeoning Asian market', he adds.

Web site: www.zpryme.com .