Banyan Branch Opens Social Interactive Practice

In the US, social media agency Banyan Branch has launched a new practice, Social Interactive, to complement its existing Research & Analytics, Strategy and Engagement divisions.

Based in Seattle, WA, the firm helps clients to deliver client social media programs and campaigns with services including analytics, creative input and strategic advice.

The new unit aims to help clients boost engagement through social experiences that increase brand visibility. It will be led by Jostin Darlington (pictured) as Director of Social Interactive. Most recently, Darlington co-founded a boutique agency, Digital Rodeo, which specialized in designing user experiences for clients in the music, gaming, telecoms and professional sports sectors.

President Blake Cahill comments: 'By adding a dedicated Social Interactive practice to our broader suite of offerings, we're able to identify, recommend, develop and execute winning social media strategies for our clients' brands.'

Web site: www.banyanbranch.com .