Hall & Partners Rolls Out Engager in South Africa

Brand and communications research specialist Hall & Partners has entered the South African market through a partnership with Cape Town and Johannesburg-based marketing consultancy Yellowwood.

Hall & Partners has offices in New York, London, Los Angeles, Chicago, Seattle, Shanghai, Sydney, Paris, Berlin and Singapore.

The licensing agreement with Yellowwood will allow a South African roll out of the firm's proprietary Engager, which measures conscious and unconscious feelings about, and engagement with, brands.

Launched in 2010, Engager promises to identify the link between brand engagement and brand value by connecting consumer and B2B audience research with company profits and stock market expectations, as well as past and future purchase intent. Since its introduction, Engager has been used in more than 53 studies globally.

Hall & Partners Global CEO Vanella Jackson comments: 'This agreement offers us the opportunity to enter a new market and grow our business in a way that makes strategic sense for us. We're thrilled to be working with Yellowwood, true visionaries in the marketing space.'

Web sites: www.hall-and-partners.com and www.ywood.co.za .