Weber Shandwick Hires Measurement & Analytics Lead

Global PR firm Weber Shandwick has appointed former MSLGROUP Insight Creation SVP Allyson Hugley to lead its Measurement & Analytics practice, based in New York.

Weber Shandwick, which has offices in 74 countries around the world, provides specialized services such as digital/social media, advocacy advertising, market research, and corporate responsibility across a broad range of sectors.

Hugley joins with more than 14 years' experience as a PR leader and market and communications research professional. Most recently she was the SVP of Insight Creation at MSLGROUP, and before this she was a Research Manager at children's book publisher Scholastic.

In her new role, she will work closely with the firm's measurement team and Digital Communications practice to apply metrics to the digital, social and traditional campaigns Weber Shandwick creates for its clients.

Vice Chair Gail Heimann comments: 'Allyson's deep expertise, strategy and leadership skills will further strengthen our capabilities across the measurement and analytics arena. In the dynamic multi-channel world, analytics - and the right analytics methodologies - are the lynchpin; Allyson's insights, experience and vision will be critical to our teams and clients.'

Web site: www.webershandwick.com .