Click Consult Unveils socialTRAX Monitoring Tool

In the UK, digital marketing agency Click Consult has introduced socialTRAX, a tool designed to monitor the progress of social media marketing campaigns by tracking a range of metrics such as social network referral traffic, feedback and reviews.

Cheshire-based Click Consult offers a range of web-related services including search engine marketing and optimisation, and shopping feeds.

socialTRAX has been developed to provide clients with in-depth campaign monitoring and analysis. MD Matt Bullas explains: 'There has been a real upsurge in the number of clients looking to invest in our social media services recently, so it was a natural progression for us to develop this social media monitoring technology. Our team of social media marketers can now develop campaigns more accurately, thanks to the data that socialTRAX provides.'

Web site: www.clickconsult.com .