VisiStat Launches SMB Analytics Solution

US web analytics firm VisiStat has launched a social media analytics solution called SocialCaster, offering tracking of social media mentions as well as measurement of web site traffic, for small and medium sized businesses (SMBs).

SocialCaster aggregates activity from multiple social media sites, including Facebook and Twitter, based on keywords selected by the user. VisiStat says that unlike most social media tracking solutions, the new product stores and provides access to aggregated information for up to 12 months, enabling users to monitor the history of their social media activities.

In addition, the tool provides information on how those activities impact on web site traffic, and how this traffic converts to sales.

CEO Jim Bennette explains: 'Unlike other analytics solutions, SocialCaster removes the intimidating factors of social media by providing clear visibility and easy to understand measurement, enabling SMBs to track and leverage their social media participation to improve their online presence.'

Web site: www.visistat.com .