BritainThinks Opens International Arm

Opinion specialist BritainThinks has launched an international division called WorldThinks, which will have a specific focus on reputation research.

BritainThinks was launched by Opinion Leader Research (OLR) co-founders Deborah Mattinson and Viki Cooke, following their departure from OLR parent company Chime to set up their own agency last year.

Their firm offers strategic advice based on insight gained from stakeholders, consumers, citizens and employees for political, corporate and not-for-profit clients. WorldThinks launches with a project for biopharmaceutical company Shire, which will involve conducting a stakeholder perception audit across a number of key markets.

Cooke says the firm is 'delighted to be working with such a dynamic and purposeful organization'.

Web sites: www.britainthinks.com and www.worldthinks.com .