Toluna Launches Analytics Product

Panel and research technology provider Toluna has announced a proprietary, web-based data reporting and analysis tool, TolunaAnalytics, which will be offered as standard to users of its PanelPortal product and of data collection services.

The new tool is compatible with all browser types and devices, and allows users to weight data, create cross-tabs and prepare PowerPoint presentations 'at the click of a button' with drag-and-drop data, according to Mark Simon, the firm's Leader Global Technology Products.

Among the other key features, Toluna lists an 'easy-to-use and visually engaging' reporting tool; robust, real-time data presentation even at early stages of projects; quick access to verbatims; and a single platform for reporting and analytics.

'One of Toluna's key differentiators is its ability to leverage technology to improve the speed and depth of insight available to research professionals' comments CEO Frédéric-Charles Petit. 'We have designed TolunaAnalytics to access and analyze survey responses within minutes of survey deployment...'

In addition to PanelPortal, Toluna's products include AutomateSurvey and QuickSurveys. With headquarters in France and offices in the US, Canada, the UK, The Netherlands, Romania, Germany, Italy, Spain, India, Australia, Japan and Hong Kong, the group is online at www.toluna-group.com .