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Former Diageo Planner Joins Insight
In the US, consumer strategy firm Insight Research Group has named Dawn Henry to the newly created position of SVP, Insights and Strategy.
She joins after a dozen years at Diageo, where she started as Manager, Consumer Planning and rose by 2008 to VP, Consumer Planning, leading a team of planners working in marketing and innovation. Prior to Diageo, she worked at Saatchi & Saatchi Advertising. She holds a B.A. in Economics from Connecticut College.
Her new role involves managing key accounts and client relationships, overseeing day-to-day project management, and development and mentoring of the Insight team, as well as participation in the company's newly formed Management Team.
Co-CEO Boaz Mourad describes Henry as 'an extraordinary thinker and strategist' and adds: 'Her decade-plus of client-side experience overseeing strategy development for many brands ideally positions her for this leadership position.'
Founded in 1998 and based in Tribeca, NYC, Insight is online at www.insightresearch.biz .
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