ImpactRx Hires Consulting and Analytics Leader

In the US, pharma market research firm ImpactRx has appointed former IMS Health VP David Gascoigne, to lead the development of its Consulting and Analytics practice as EVP Consulting Analytics, Innovation and Alliances.

ImpactRx uses proprietary panels, custom research and analytics to measure the impact of pharma promotion on physicians' prescribing behavior. In September, the firm acquired fellow physician behavior specialist TargetRx.

Gascoigne's experience includes the use of econometric and statistical modelling techniques to assess all aspects of promotion effectiveness in the healthcare space. Most recently, he worked at Accenture, where he was Senior Executive and Partner - Marketing Analytics. Prior to this, he spent more than seven years at IMS Health; most recently as VP, Promotion Management and VP, Brand and Commercial Strategy. Earlier, Gascoigne served as Global Head of Analytical and Media Development at Millward Brown.

ImpactRx CEO Greg Ellis comments: 'David is the ideal person to lead the integration of our proprietary data assets with our Consulting Analytics capability. He brings the consulting background, analytical skill set and marketplace presence we need to establish the practice as the go-to resource for clients working to improve the effectiveness of their marketing spend.'

Web site: www.impactrx.com .