ChoiceStream Raises $8.7m for Targeting Tool

US-based online personalized marketing firm ChoiceStream has secured $8.7m in funding, which it will use to drive corporate growth and support sales of its CRUNCH audience targeting platform.

ChoiceStream converts shopping behavior and media consumption data into intelligence about individual consumers' unique preferences, to help clients target their prospects with the right adverts. CRUNCH, which was launched in June, uses proprietary intent data to predict how individuals will react to brand messages.

The funding is planned to 'top out' at $10.7m and closes next January. Investors include Sage Hill Partners, Sutter Hill, AT&T, and several private investors.

CEO Steve Johnson says: 'This latest round of funding will accelerate growth of CRUNCH, which harnesses ChoiceStream's algorithms to help brands advertise to precisely target the right consumers online. It's an exciting step in the company's history.'

Web site: www.choicestream.com .