Media Monitors Acquires China Clipping

Asia Pacific-based Media Monitors Group has acquired China Clipping, a firm which offers print, broadcast and Internet monitoring, as well as quant analysis, in China, Hong Kong and Taiwan. Terms of the deal were not disclosed.

The Media Monitors Group, owned by Quadrant Private Equity, has more than 1,400 employees across 15 Asia Pacific countries, filtering information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month. Earlier this year, the firm acquired a majority stake in online and social media analysis firm Brandtology.

China Clipping was launched in 2007, has a staff of more than 100 and provides news monitoring development, newspaper clippings and customized media monitoring, media analysis and ad monitoring services for clients.

Media Monitors says the acquisition will complement the services offered by its mainland China subsidiary Sinofile, which has been operating as part of the group since 2008.

CEO John Croll (pictured) comments on the deal: 'Accessing the skills and resources of China Clipping will allow us to stay ahead of our clients' media intelligence requirements in a dynamic media landscape, providing them with even better service and a more comprehensive range of products.'

China Clipping Executive Director Ronnie Ng says the merger will provide media intelligence to clients from all media platforms and across all regions. Following the acquisition, his firm will continue as a brand within the Media Monitors portfolio in China, Hong Kong and Taiwan.

Web sites: www.mediamonitors.com and www.chinaclipping.com .