New Conversation Offshoot Targets Fan Engagement

In New York, ad agency Conversation has launched a subsidiary called SocialWhirled, which enables brands to launch integrated campaigns based on the specific interests of their social media followers and fans; moderate comments in real-time; and then analyse and track feedback.

SocialWhirled will help clients launch interest-based digital campaigns across multiple platforms. Its campaign management system allows brands to upload their campaign creative and copy, and push it live across mobile devices, Facebook and the web with just one click. Users can then moderate entries and comment streams in real-time, and measure the resulting campaign engagement.

Account Supervisor Kristen Link enthuses: 'SocialWhirled plugs into the measurement tools of your choice. Our in-depth analytics and tracking tools measure campaign engagement and real-time social media activity 24/7. It's how you keep the conversion growing into action, sales, cause, and your next killer idea.'

Web sites: www.convoagency.com and www.socialwhirled.com .