Neolane Raises $27m for Targeting Tech

In Paris, behavioral targeting provider Neolane has closed a $27m financing round, with which it plans to roll out its technology across North America and into other new regions.

Neolane has developed what it describes as 'conversational marketing technology,' to enable organizations to manage customer dialogues, and through which users can then create targeted messages and relevant offers.

Last year, the firm rolled out the newest version of its Interaction application, which generates real-time personalized marketing offers and content on web sites and Facebook brand pages; and launched Neolane Social Marketing, to help marketers convert audiences of anonymous fans and followers into qualified prospects and customers.

The latest financing round has been led by Battery Ventures, with support from investors Auriga Partners, XAnge and Gilles Queru.

Neolane President and CEO Stéphane Dehoche comments: 'We feel that many marketers have only scratched the surface in terms of the impact our conversational marketing technology can have on overall marketing effectiveness, revenue generation and loyalty. This funding will help drive greater adoption and increase visibility for what's truly possible with the technology.'

Web site: www.neolane.com .