SurveyMonkey Unveils Question Repository

DIY research firm SurveyMonkey has introduced an online repository called 'Question Bank' containing thousands of commonly asked questions across the most popularly surveyed topics - a move it says will ensure that the best methodologically sound questions are used.

SurveyMonkey was founded in 1999 and is headquartered in Palo Alto, CA. Customers created more than three million surveys and asked more than 33 million questions in the last year, but the firm says when analysed these turned out to feature the same 16 basic questions, worded in a huge variety of ways.

By identifying the most frequently asked questions within each topic, SurveyMonkey's methodology team has now standardised the most common questions. These are now stored in the 'Question Bank', which contains more than 800 questions available across 12 subjects.

When a user is designing a survey, functionality appears alongside the survey editor to enable them to search for questions by category, keyword or concept. Users can also alter the tense of the question or add specific, personalised details, to adapt questions to fit their individual survey needs.

Phil Garland, VP of Methodology, comments: 'It is important to us that our customers are creating methodologically-sound surveys so they can get the most value from their research projects. Questions now available through Question Bank help users to avoid common research errors such as bias and random error, and we are continuing to add questions to make it an ever growing resource.'

Web site: www.surveymonkey.com .