Experian Simmons Unveils Cross-Platform Service

In the US, Experian Simmons has launched a new cross-platform media analysis service that links consumers' online and mobile activities to brand preferences, attitudes, lifestyles and behaviors.

The company tracks Americans' on- and off-line shopping habits, media usage, attitudes and lifestyles via its National Consumer Studies (NCS), surveying more than 30,000 consumers each year.

Respondents to the NCS and to the firm's National Hispanic Consumer Study (NHCS) who sign up to join the new 'Simmons Connect' panel, will have electronic meters installed on their home computers, smartphones and digital tablets, to enable the firm to continuously measure and report their online and mobile activities.

Anonymized transactional data will be combined with more than 60,000 consumer actions collected from panelists, including their use of traditional media, brand preferences, shopping habits, attitudes and opinions.

Through the integration of these data sets, the firm says it will provide marketers with tools to guide their multichannel brand strategies.

Matt Seeley, Group President of Experian Marketing Services, comments: 'Creating meaningful connections with consumers in this increasingly fragmented media environment requires marketers to fully understand their target customers' shifting habits and engagement with new digital and mobile devices. Simmons Connect helps simplify the complexity of cross-platform marketing and provides our clients with a distinct competitive advantage when it comes to customer acquisition and engagement.'

Web site: www.experian.com .