TRUSTe Secures $15m to Expand Privacy Solutions

US consumer privacy organization TRUSTe has secured a $15m Series C financing round, earmarked for expansion of its product suite, which helps companies handle customer data from online ads, cloud services, mobile apps and web sites.

Last year, TRUSTe launched the 'Behavioral Advertising Notice and Choice Program', to help web site publishers provide consumers with a 'clear understanding' of web site policies and advertising practice, while enabling them to opt out of targeted ad campaigns.

The company's new funding has been led by Baseline Ventures with support from existing investors Accel Partners, DAG Ventures and Jafco Ventures. TRUSTe will also use the investment to add new sales and operations staff to support its growing customer base.

CEO Chris Babel comments: 'TRUSTe looks forward to scaling the company further as we continue to deliver privacy solutions during this time of rapid technology change. This Series C Financing Round allows us to expand and enhance our existing comprehensive online privacy suite for the fast-paced and rapidly evolving mobile, cloud and advertising markets, while continuing to develop new consumer privacy education and tools.'

Web site: www.truste.com .