Brandwatch Launches Super Bowl Tweet Monitor

In the US, social media monitoring firm Brandwatch has launched a tool to monitor the number of tweets referring to brands involved in this weekend's Super Bowl.

Launched in 2007 by former BskyB Development exec Giles Palmer, Brandwatch is used to monitor, capture and analyze social media conversations. Its new tool uses animated cartoons of worms wearing football helmets to represent each company sponsoring the event. Every time a worm pops out of its on-screen hole, it means that someone has mentioned that brand's campaign on a networking site.

The cartoons show in real-time the number of tweets logged about each company and their products in the last month, and have been developed to demonstrate the level of online reaction to each sponsor up to and during the big game on Sunday.

The tool can also determine which tweets are positive, neutral and negative, and the worm with the ball represents the company which is creating the most 'buzz'.

Web site: www.brandwatch.com .