Yesmail Launches Competitor Intelligence Service

Yesmail Interactive - a business unit of database giant Infogroup - has launched a solution to enable marketers to understand their competitors' multi-channel strategies.

Yesmail provides technology and tools to help clients build and execute campaigns over e-mail, SMS, or social networks, using solutions such as direct marketing applications, data management and data intelligence.

Its new competitor intelligence service Yesmail Market Intelligence has been developed to measure campaign performance against competitors across all digital channels, by specific brand, vertical and industry.

The tool can also evaluate the social media influence of campaigns by respective channels against competitors, and utilize tracked competitor analysis to test channel deployment variations based on factors such as frequencies and best performing creative content.

Jason Warnock, the firm's VP Market Intelligence and Measurement, states: 'Yesmail Market Intelligence gives marketers the opportunity to keep their customers close and their competition even closer. With real-time results given on one easy to use dashboard, marketers can analyze any campaign, across any vertical, and across multiple digital channels.'

Web sites: www.infogroup.com and www.yesmail.com .