DRNO - Daily Research News
News Article no. 15016
Published February 15 2012




Field and Fab Expands CATI Unit

In the UK, Dipsticks Research's data collection arm Field and Fab has expanded its in-house CATI unit from 20 to 50 seats, in response to what it describes as increasing demand from its national and international client base.

Ivor KnoxNorthumberland-based Field and Fab offers a range of face-to-face and telephone services, as well as hall tests and eye tracking. In addition, the firm uses the group's consumer panel, panelbase.com, with more than 170,000 opted-in members participating in online, mobile, telephone and focus group research.

Field and Fab now employs 100 CATI staff, along with a network of more than 600 UK fieldworkers using advanced research techniques such as XDS electronic data collection, for face-to-face interviewing.

The business is led by MD Ivor Knox, a former CATI Centre Manager for NOP in North London, and a Regional Director of the Scottish client services team for Cello's mruk.

Commenting on the launch, Knox says: 'Despite the large volume of market research which has now moved online, we are experiencing significant and sustained growth in demand for traditional data collection methods, and anticipate offering interviewer-administered fieldwork for many years to come.'

Web sites: www.fieldandfab.com and www.dipsticksresearch.com .


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