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German Campaign Promotes MR Participation
Four German associations are backing a new radio ad campaign to promote the public's participation in market and social research surveys.
The Market and Social Research Initiative eV (IMSF) is backed by ADM - the Association of German Market and Social Research Institutes; ASI - the Consortium of Social Science Institutes; BVM - the Professional Association of German Market and Social Researchers; and the recently formed online research society, DGOF.
Six themes will be used, in a campaign running in March and April via both public and private broadcasters. The slots stress the importance of participation in both social and market research; their role in guiding decisions that affect citizens and consumers; and the anonymous, non-sales-oriented nature of 'serious scientific' research, guaranteeing privacy and distinguishing it from advertising and sales approaches.
The campaign is supported by the radio headquarters of ARD Werbung Sales & Services (AS & S) and Radio Marketing Services (RMS), and the ads can also be heard via the web site at www.deutsche-marktforscher.de .
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