Integrate Closes $11m Funding for Ad Serving Solution

Marketing technology provider Integrate has closed an $11m Series B funding round, which it will use to drive its next phase of product development.

Integrate was founded in 2010 and helps advertisers serve and track campaigns through a combination of online and off-line channels, measuring their impact.

Co-founder Jeremy Bloom comments: 'Today's successful advertisers need an integrated distribution strategy that places their messages in front of the right eyeballs on the right devices, combined with real-time attribution data that measures the full impact per channel.'

Integrate's funding has been led by Comcast Ventures and Liberty Global, with participation from existing investor Foundry Group.

The firm has operations in San Francisco, New York, Scottsdale and Denver and is online at www.integrate.com .