US Merger Promises Enhanced Ad Targeting

Interactive marketing technology company React2Media has merged its US operations with semantic targeting specialist ad pepper media USA.

React2Media will serve as US representative for ad pepper media's display products and services, iSense, SiteScreen and the RTB platform adEXplorer. adEXplorer's integration into React2Media's comScore-rated video ad network Act2 promises to deliver relevant ads at low prices, through a combination of page-level semantic technology, adaptive bidding, automated algorithmic campaign monitoring and reporting, and precise audience retargeting.

The integration will allow React2Media to serve contextually relevant video ads and prevents ads from appearing next to objectionable content.

Alex Schaller, CEO and co-founder of React2Media, comments: 'Having helped ad pepper introduce iSense to the US market in 2007, we have a great history working together and are thrilled to move forward as a team to offer clients a more comprehensive, cost-effective suite of advertising technology solutions.'

ad pepper media also operates in six European countries.

Web sites are at www.react2media.com and www.adpepper.com .