Merkle Integrates Subsidiary CognitiveDATA

Customer relationship marketing group Merkle has fully integrated its data-focussed subsidiary CognitiveDATA into its consulting, data, analytics and creative business.

Little Rock-based CognitiveDATA provides customer database solutions for recognizing, valuing and targeting customers. Since its acquisition by Merkle in 2009, the firm has operated as a wholly owned subsidiary, led by President and CEO Rod Ford (pictured).

Recently, the company has grown its team from 25 employees to 125, and moved its operations into space with the capacity to add approximately 125 additional employees.

Ford, who will be joining Merkle with his team, comments: 'The combination of CognitiveDATA's technology and Merkle's analytics and insights has culminated in the only CRM platform which integrates data from all inbound and outbound marketing touchpoints to give a true 360-degree view of the customer. This connected CRM platform is the summation of years of marketing database experiences, all coded into a single platform.'

Web site: www.merkleinc.com .