Cheskin Added Value Becomes... Added Value Cheskin

In the US, WPP-owned brand development specialist Added Value has changed the name of its consumer insights-based innovation consultancy Cheskin Added Value to 'Added Value Cheskin', to underline the firm's integration into the group.

Added Value acquired Cheskin in 2007, to add expertise in the technology sector, design strategy and in-depth understanding of US Hispanic markets to its own portfolio.

Maggie Taylor (pictured), CEO of Added Value NA, comments: 'I'm delighted to say that the move to Added Value Cheskin is a reflection of our success in delivering broader, more inspiring solutions to our shared client base.'

The company's leadership structure remains the same.

Web site: www.added-value.com .