Twitter Buys Social Media Intelligence Firm Hotspots

Twitter has acquired social media intelligence specialist Hotspots.io, in a bid to develop analytics tools for its advertising and publishing partners. Terms of the deal were not disclosed.

Following the acquisition, Hotspots' staff will join Twitter's revenue engineering team, focused on developing new analytics tools.

In a blog on the firm's site, Hotspots.io founders Matt Huang, Alexander Spicer and Ashutosh Singhal said: 'We founded Hotspots.io with the vision of helping companies and individuals maximize their social media ROI through actionable and accessible analytics, and we're thrilled to be able to continue that work on a much larger scale at Twitter.'

Web site: www.hotspots.io .