H+K Debuts 'Influence Point' Ad Targeting

In the US, international comms consultancy Hill+Knowlton Strategies has launched a new service called 'Influence Point', to help clients serve personalized online ads directly to those individuals identified as 'influencers'.

H+K Strategies is headquartered in New York, with 83 offices in 44 countries and an extensive associate network. The firm's combined research and digital teams have developed the new proprietary methodology, which when combined with consumer data, helps identify groups of financial, media and political influencers to whom clients can send display, video and mobile ads.

These ads can be tested by the company's creative and analytics teams, who then offer campaign reporting to help clients understand ROI, including reach, demographics and frequency.

Led by Andrew Bleeker, Global Digital Practice Director at H+K, and Global CTO Josh Hendler, Influence Point will be run in collaboration with H+K's Research+Data Insights division, launched earlier in the year to offer data analytics and primary research.

Dan Bartlett, President and CEO of H+K Strategies US, comments: 'Influence Point is another key strategic offering for H+K clients in the US where we're able to leverage insights and best practices from the political world.'

Hill+Knowlton Strategies is owned by WPP and is online at: www.hkstrategies.com .