SimpleUsability Expands and Recruits

In the UK, behavioural research and usability consultancy SimpleUsability has announced the addition of a new laboratory and observation room to its Leeds office, and the appointment of Steven Lilley as Head of Technology.

The company says the new facilities have doubled its office space and trebled its capacity for new projects. In addition to its existing eye tracking and EEG technology it has installed HD flat screen televisions, games consoles and what it claims to be 'the most advanced eye tracking glasses currently available in the world.' It is also planning to recruit further personnel to augment the existing ten-strong lab team.

Lilley who will be responsible for 'creating a wide range of systems including developing one-off software for neuro-analysis and other specialist research', previously worked in several IT roles for Calderdale MBC.

Guy Redwood, founder and MD of SimpleUsability said: 'The last few months have seen SimpleUsability pour huge investment into expanding both our client offering and our team. Our new eye trackers are the most up-to-date on the market and the new SimpleUsability laboratory and observation room are fitted out to conduct cutting-edge web and media research for our clients. We are delighted to welcome Steven to the team at such a pivotal time in our development and very much look forward to his role complementing our technological push.'

The company is headquartered in Leeds, has offices in London and is online at www.simpleusability.com .