BAM Strategy Opens UX Lab in Montreal

Canadian digital marketing agency BAM Strategy has opened its own UX (user experience) Lab in Montreal, through which it will monitor and analyze users' reactions, expressions and behaviors while visiting web sites on a computer or mobile device.

BAM's expertise includes web site design, newsletters, e-blasts, Facebook apps, media buying and banners. The new lab will allow it to help clients improve the usability and performances of their web sites.

Calin Birlean (pictured), BAM Strategy's Director of Production and Technology, comments: 'Usability labs have proven over and over that there is a real difference between what users say and what they actually do. With our UX Lab, we will benefit from crucial information that was difficult for us to get before, and the information we obtain will be implemented before the product development, ensuring efficiency and success of our clients' marketing strategies.'

Web site: www.bamstrategy.com .