CMI Hires Ipsos' Kocher to Lead Analytics

In the US, full service agency CMI has appointed former Ipsos marketing sciences leader Ryan Kocher as Vice President of Analytics, in charge of its analytical sciences team and overseeing all analytic services.

CMI was founded in 1989 and in addition to analytical services and technologies offers a full range of qual and quant research for clients in consumer and B2B markets.

Kocher specializes in using analytical approaches and statistical models, and his expertise includes survey design and data quality control. He joins from Ipsos Chicago, where for the last five years he served as Director of Marketing Sciences, managing employees in the Chicago, New York, Cincinnati and Brazilian offices. Prior to this, he was an Account Manager at Millward Brown and a Research Analyst for United Parcel Service.

President and CEO Chet Zalesky comments: 'Ryan has an amazing ability to make numbers and models come to life to drive change in organizations. He answers clients' important business questions in ways that business people can understand.'

Web site: www.cmiresearch.com .