PeopleBrowsr Rolls Out Social 'Kred' Identifier

San Francisco-based PeopleBrowsr has launched a new tool called Kred API, which promises to help marketers to identify, analyse and engage the most influential people across social media.

Founded in 2007, PeopleBrowsr's research platform enables users to access demographic data, real-time and historical mentions, sentiment analysis and viral analytics for any keyword.

Kred API uses the company's database of 'hundreds of billions of social media conversations' to help marketers pinpoint influential people - this logs Twitter posts as far back as 2008, plus public Facebook posts and data from other sources including '40 million blogs and forums'.

Data is indexed and filtered to help find people discussing any topic by their keywords, hashtags, bio, interactions, location or community. User influence is scored using Kred, PeopleBrowsr's measure for finding influential people in communities connected by common interests.

The solution then offers Kredentials - a single-screen summary of anyone's social presence - plus historical Kred scores, reach, and friends and followers. Additionally, location-based data can be returned for any keyword, hashtag or [at]name.

Travis Wallis (pictured), PeopleBrowsr's Director, API, comments: 'The Kred API makes it easy to rapidly build tools and apps that spotlight influential people driving conversations in connected communities and retrieve aggregated social data about people, products, brands, and markets. These APIs create an unprecedented opportunity for companies to create custom applications from deep real-time social data.'

Web site: www.peoplebrowsr.com .