Fizziology Unveils TV / Social Media Measure

Social media research firm Fizziology has introduced a new tool called SocialDensity, to measure the social media impact of TV programs.

The Hollywood-based firm, which analyzes social media sentiment to provide advertising advice, casting guidance and even box office predictions to the movie industry, has now expanded its service to provide research to the television industry.

SocialDensity measures influence, sharing and anticipation - factors the firm says can't be assessed by ratings alone - while its volume and sentiment score can be used as a comparison with traditional ratings, or combined to create what is calls a more 'holistic view' of a program's value.

Fizziology claims its team of analysts outperform software programs in key areas like detecting sarcasm, misspellings and slang - to provide superior sentiment measures for social media.

Ben Carlson (pictured), President and co-creator, comments: 'Not all ratings points are created equal. That's why there is a premium cost-per-point on 'hot' shows. SocialDensity's scores can be layered on top of traditional ratings to provide a new, smarter way to buy and sell television ads.'

Web site: www.fizziolo.gy .