Cloudmeter and Semphonic in Big Data Partnership

In the US, data collection and analytics specialist Cloudmeter and digital measurement consultancy Semphonic have announced a partnership to help clients manage and gain insight from the massive amount of data they collect.

Cloudmeter brings to the partnership its real-time passive web traffic capture, processing, and integration technology, which allows full visibility of data down to the individual page level. Semphonic brings digital measurement and analytics support plus proprietary methods of analysing digital behavioural data, statistical methods and advanced digital customer segmentation.

Mike Dickey, Cloudmeter's founder and CEO, says: 'Combining both companies' strength allows our joint customers to improve the quality of their decisions and business outcome, as well as their users' experience and satisfaction.'

Gary Angel, Semphonic President and CTO, comments: 'The single most important development in enterprise analytics is the dramatic increase in the use of data warehousing technologies to integrate information and drive more advanced Web analytics', and adds: 'We see enormous opportunity for companies to transform not just the way they collect their data, but the very nature of the data itself.'

Founded in 1997, Semphonic is headquartered in the San Francisco Bay Area and has offices in Boston, New York, Washington, DC, Portland, OR and Berlin, Germany. Last month the company announced a partnership with customer intelligence technology supplier iJento. Cloudmeter was formerly known as Atomic Labs and changed its name in April when it secured $5m series A funding to back its next generation Real User Monitoring as a Service (MaaS) offering.

Web sites: www.cloudmeter.com and www.semphonic.com .