Rentrak Offers Movie Studios VOD Service

Multi-screen measurement specialist Rentrak has introduced a new service providing movie studios with data on both their own and their competitors' video-on-demand (VOD) theatrical releases.

The new 'Studio Share' module has been integrated into the firm's OnDemand Essentials solution, which provides a daily picture of those users who watch/listen to video or audio content online, either through their PCs or on mobile devices.

Studio Share includes title-level, total industry, and title-trend performance data, and will be available as an additional, optional subscription to existing studio clients.

Cathy Hetzel (pictured), the firm's President of Advanced Media and Information, comments: 'Rentrak is excited to provide the first-ever census-based industry view of transactional VOD content, including total industry transactions and revenue. This advancement will open the doors of transparency to help the studios better understand trends within the transactional VOD business.'

Rentrak is also developing a 'transparent' industry view of iVOD (Internet video-on-demand) rentals and EST (electronic sell-through) purchases via the web, and for content rented or purchased electronically through multiple devices. Transaction information will be aggregated on a weekly basis for movie and TV content for studios and networks that make their content available to other companies.

Web site: www.rentrak.com .