BritainThinks Hires Former PSB Researcher

London-based opinion specialist BritainThinks has appointed former Penn Schoen Berland (PSB) researcher Rana Baroud as Research Lead at its offices in Somerset House.

BritainThinks was launched by Opinion Leader Research (OLR) co-founders Deborah Mattinson and Viki Cooke, following their departure from OLR parent company Chime in 2010.

The firm offers strategic advice based on insight gained from stakeholders, consumers, citizens and employees for political, corporate and not-for-profit clients. Last October, BritainThinks opened an international division called WorldThinks, which has a specific focus on reputation research.

Baroud (pictured) joins from WPP-owned messaging and communications consultancy Penn Schoen Berland (PSB). Before working at PSB, she re-located to London from Toronto, where she had worked in social policy research at R.A. Malatest & Associates.

Mattinson comments: 'We are delighted to welcome Rana to our rapidly-expanding team.'

Web site: www.britainthinks.com .