Turkish Launch for Ad Targeter Phorm

Online ad targeting provider Phorm has announced the launch of commercial operations in Turkey, following an agreement with Turkish ISP TTNET.

The new partner boasts around 6m broadband lines in the country, offering the chance of a rapid roll-out. Phorm hinted at a forthcoming launch in a Mediterranean country when it announced results a week ago. 2011 saw another large operating loss for Phorm and minimal revenues, but the firm's Chairman and CEO Kent Ertugrul said he believed that 'it will become increasingly clear to investors that the long wait for revenues will have been worthwhile.'

Phorm also has operations in Brazil and Romania, and is developing a major offering for China. Web site: www.phorm.com .