Borderless Access Unveils Sample Analysis App

Emerging markets specialist Borderless Access Panels has introduced a mobile app called InstaBid, through which market researchers can access sample feasibility and cost information across a number of hard-to-reach markets.

Borderless Access Panels - which is a subsidiary of market research and data analytics provider Cross-Tabs - has proprietary panels in Brazil, Russia, India, China, Mexico, South Africa, Argentina, Indonesia, Turkey and Taiwan. The firm's new app offers sample stats to market researchers involved with international and multi-country online studies, and provides access to more than one million panellists across the above ten emerging markets.

InstaBid generates on-demand custom quotes for online sample for a wide range of parameters including cost, sample feasibility, target audience, sample size, length of interview and incidence rate.

Senior Vice President Dushyant Gupta comments: 'Our customers ask the same questions constantly - is this study feasible in Turkey, Brazil and other emerging markets? What about the cost? No matter what the details of the question, it usually takes 24 hours to provide an answer. With InstaBid, we have solved this problem by making quotes available instantly.'

Web site: www.borderlessaccess.com .