Future Foundation Hires Chiarelli from Iconoculture

UK-based consumer insight and strategic consulting firm The Future Foundation has appointed former Iconoculture exec Nick Chiarelli as Key Account Director, to spearhead new business initiatives and develop its content and consultancy offerings.

The London-based firm, which was launched in 1996, specialises in identifying and forecasting social and consumer trends, and determining the extent of their impact on markets, services, brands and products. The company's management team bought out previous owner Experian in 2009.

At consumer research firm Iconoculture, Chiarelli served as European Director in the Advisory Services team. Prior to this, he worked at GfK Roper Consulting for eleven years, latterly as Director of Global Consumer Trends. He began his career in market research working both in agencies and client-side at the BBC.

Future Foundation CEO Christophe Jouan says: 'Nick's appointment demonstrates our ongoing commitment to delivering the very best service to our clients and the experience he brings will be of enormous value, both to our business and that of our clients.'

Web site: www.futurefoundation.net .