Swift Adds Wet Rooms to Viewing Facility

Yorkshire-based Swift Research has added four wet rooms to its Innervisions viewing and testing facility, through which clients can observe how consumers use and interact with personal care and hair care products.

The company has invested £50k in the new wet rooms - each fitted with a shower, pull-down seat, one-way mirror and video cameras. In addition, one of the new rooms contains a water meter for use in water usage studies. Blinds in the cubicles offer privacy when required.

To enable consumers to provide their immediate feedback on their product experience, each wet room has a wall-mounted computer positioned directly outside.

Kate Binner, Research Manager, comments: 'Through one way glass, clients can see the reactions of consumers and watch how products are actually used. Video cameras and flat screen televisions also enable product developers to gain a valuable insight into how customers interact with their products, either live or recorded.'

Web site: www.swift-research.co.uk .