Retargeting Firm Magnetic Buys Ad Platform Adnamic

In New York, retargeting specialist Magnetic has acquired ad targeting technology platform Adnamic, in a bid to increase its own analytics and reporting capabilities. Terms of the deal were not disclosed.

Adnamic was founded by Joe Presbrey, an MIT graduate and entrepreneur who studied under Tim Berners-Lee, the inventor of the world wide web. As a part of this acquisition, Presbrey will join Magnetic's team as Senior Platform Engineer and will lead the technology integration.

James Green (pictured), CEO of Magnetic, says that Adnamic's platform when combined with his firm's proprietary data will deliver insight into previously hidden data points.

'Adnamic's platform will build on Magnetic's search retargeting solution by adding more sources of media, enhancing optimization across campaigns, and generating advanced reporting that will help us and our clients better understand the data,' Green adds.

Web site: www.magnetic.com .