EyeTrackShop Expands Via Majestic Partnership

Swedish eye tracking solutions firm EyeTrackShop has partnered with Asian research agency Majestic MRSS, to distribute its services across Asia and the Middle East.

EyeTrackShop, which recently closed a $3m funding round, has developed a biometric eye tracking solution in partnership with fellow Swedish eye tracking specialist Tobii Technology. This solution enables users to capture eye movements from a regular webcam and build them into multi-country studies.

Under the new agreement, Majestic will distribute EyeTrackShop's services across Asia and the Middle East, through its network of offices in India, Indonesia, Singapore, Hong Kong, Taiwan, Vietnam, Thailand, the UAE, China, Japan and South Korea.

Mathias Plank (pictured), CEO of EyeTrackShop, says the partnership accelerates his company's international spread and enhances its ability to service customers in Asia and the Middle East.

It's the second partnership in two months for Majestic - it recently signed a deal to offer panel and research technology specialist Vision Critical's suite of tools and Sparq benchmarking software to clients across Asia.

Web sites: www.eyetrackshop.com and www.majesticmrss.com .