Visible Measures Scoops $21.5m Investment

US-based video analytics firm Visible Measures has closed a $21.5m round of funding, which it plans to use to accelerate worldwide growth and adoption of its platform among advertisers and video publishers.

The Boston-based firm helps clients measure video content consumption and viral distribution. Last November, it was granted a patent for a methodology which determines the viewing time of an online ad, and in February it received Media Rating Council accreditation for a number of its metrics.

The latest funding has been led by DAG Ventures with participation from existing investors Advance Publications, owners of Condé Nast; General Catalyst Partners; Mohr Davidow Ventures; Northgate Capital; and new investor Commonfund.

Company founder and CEO Brian Shin (pictured) comments: 'We're fortunate to have such incredible investors and partners who recognize Visible Measures' singular opportunity to change the game in digital video, with the industry's only premium choice-based video platform for advertisers, the industry's first choice-based video monetization solution for publishers, and our vision to power it all with our massive, exclusive video dataset and analytics platform.'

Web site: www.visiblemeasures.com .