Emailvision Buys PredictiveIntent for Behavioural Analytics

Relationship marketing firm Emailvision has acquired behavioural personalisation technology provider PredictiveIntent, in a bid to add predictive analytics to its own marketing automation and customer intelligence software. Terms of the deal were not disclosed.

Founded in 2009, PredictiveIntent develops behavioural analytics and targeting services for operators of mCommerce and eCommerce sites. The firm's patent-pending predictive analytics technology presents relevant content to every site visitor in real-time.

Through the acquisition, Emailvision will integrate this technology into its own relationship marketing software, to help marketers deliver more relevant marketing experiences on their web sites and e-mail marketing campaigns.

Neil Hamilton (pictured), CEO and co-founder of PredictiveIntent, comments on the takeover: 'The synergy between our goals, customers and culture was uncanny. We're delighted to be part of a truly global marketing software company and look forward to expanding our technology offering and reach.'

Web sites: www.emailvision.co.uk and www.predictiveintent.com .