Former Worldpanel MD Joins Vision Critical UK

In London, former Kantar Worldpanel MD Michelle Carter has joined panel and research technology specialist Vision Critical as Head of Client Service.

Carter (pictured) re-locates from Toronto, Canada after a six-month sabbatical spent travelling in the US and Mexico, and will lead Vision Critical's community panel management and full service insight teams in the UK, while also managing a number of European and global accounts.

Her most recent roles were as SVP, Global Business Development for Kantar Worldpanel, and MD of Worldpanel US. Earlier in her career, she was a VP at IRI and spent seventeen years in senior roles at Nielsen, latterly as Group Director, Consumer & Analytic Services.

She joins Vision Critical as the company embarks on a period of 'aggressive growth', on the back of a $20m investment earmarked for expansion of its product lines and further execution of its global expansion plans.

In her new role, Carter reports to UK MD Mike Stevens, who comments: 'We are extremely pleased to have someone of Michelle's calibre on board. Our community panel adoption is growing exponentially and will result in doubling our UK revenue year-over-year.'

Web site: www.visioncritical.com .