LocalResponse Taps 'Historical Intent'

NYC-based company LocalResponse has launched a retargeting service called 'historical intent targeting' (HIT), to enable brands to deliver ads based on past social media behavior across networks such as Twitter, Instagram and Foursquare.

The new platform helps marketers respond to 'real-time consumer intent' as expressed in a tweet, a status update on Facebook, a photo on Instagram, or a check-in to Foursquare, or to target those who have previously expressed interest in a brand or product months, or even years, in the past.

The service combines LocalResponse's data analytics platform with DataSift's social data service, which filters and extracts information from current and historical public conversations on social networks and other sources.

Nihal Mehta (pictured), CEO of LocalResponse, explains: 'Imagine a movie studio serving banner ads for a movie rental to those who talked positively about the same movie months prior. Or a retailer who wants to send a promotion to a consumer who checked into their location during the past year. The opportunities are endless.'

Web sites: www.localresponse.com and www.datasift.com .